In the first episode of the New Horizons Foundation podcast, Host Eric Anderton is joined by former SMACNA President Angie Simon and Dr. Mounir El Asmar from Arizona State University. The three talk about some of the best practices for new market entry and apply some of their own experiences when it comes to entering a new market segment. To download a gratis copy of the NHF Study, https://www.newhorizonsfoundation.org/category/business-management/new-market-entry/?post_type=project